Event Date: 20 - 21 March 2008
Location: Regal Shanghai East Asia Hotel, China

Why CSR?

A healthy institution cannot exist in a sick society - Peter F. Drucker -> 94% of company executives believe the development of a Corporate Social Responsibility (CSR) strategy can deliver real business benefits. (Source: Ernst & Young survey)   -> 1 out of 3 international executives think that social responsibility initiatives will increase sales. (Source: Hill & Knowlton’s Corporate Reputation Watch)   -> 71% of CEOs would sacrifice short-term profitability in exchange for long-term shareholder value when implementing a sustainability programme. (Source: PricewaterhouseCoopers annual CEO survey)

Enhance your learning opportunity to:

-> Measure the effectiveness of your CSR initiatives -> Promote CSR internally and externally -> Deliver bottom line CSR performance -> Detect new trends in CSR -> Find the right set of tools for your business needs -> Engage stakeholders in your CSR initiatives -> Add credibility to your CSR reporting -> Differentiate CSR from PR -> Benchmark with leading international and regional companies on the market -> Make CSR Happen!

The Audience

Who will attend this premier event? 100+ leaders with responsibilities in: -> Leads of Corporate and Regulatory Affairs -> Heads / Directors of Corporate communications -> PR Directors -> CEOs / CFOs -> General Managers -> Regional Directors -> Managing Directors -> Senior VPs / VPs -> Consultants

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